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Energade was launched in 1993 as a sport and energy drink proposition. The brand’s success at entrenching the brand with sport consumers at launch was secured through key strategic sponsorships of both SA Rugby and Cricket. The brand also secured an association with the Sports Science Institute of South Africa to underpin all sponsorships with the objective of building brand credibility.
Country South Africa
Established in 2001, Boude and Blaaie Distributors represents several major companies, such as...
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