Company Description

Prima Toys is the leading toy and game distributor in Southern Africa representing the majority of the world’s famous brands and characters. With over 46 years experience, Prima is the dominant player in a highly competitive market. Our aim is to remain at the forefront of the toy industry by sourcing cutting edge brands and products for our consumers while employing innovative marketing strategies to compliment and support our world class brands. By building on our strong relationships with retailers, we are able to place product that is relevant to their target market, right across Southern Africa. For more information contact us on +27 21 818 2000 | [email protected]