Keroche Breweries Limited started back in 1997 as a small family business. It was a result of a market survey conducted by the Founders Mr. & Mrs. Tabitha Karanja on opportunities available in manufacturing market then. The market research revealed a gap in the liquor market that was to later to turn out to be "jealously guarded" market by a multinational for over 80 years. The research further revealed a unique trend that for all this years was ignored: the lower end of the market. According to United Nations statistics then, 56% of Kenyans lived below the one dollar a day poverty mark which simply means a huge population was not targeted by the existing multinational. For more information contact us on +254 722 920 989 | [email protected]
Kenya
Esaja
