AMS started trading late in 1994 with Duncan Burl at its helm, funding from the UK based Elta Group and the personal involvement of Ray Ball, chairman of the group. Since then AMS has established itself as a major role player and trendsetter in the air movement industry. By remaining focused on its core business of supplying fans for the domestic market and air conditioning and refrigeration industry and with the expertise and commitment of their staff, AMS gained the faith and trust of their UK principles to invest in building new headquarters for both AMS and Elta Fans in 2000 consisting of 24 offices, a state-of-the-art boardroom, an open plan reception area, a fully functional showroom and more than 2000m2 of warehouse and factory space.